Description
Shaping political ideology in the UK and Russian BBC (Pigi Haidouli)
News reporting and translation in the news assume two layers of mediation, one into (the source) language and another into the target one. Political news disseminated by different institutions may change the ideological orientation of the news. The study aims at highlight¬ing the role of ideology in shaping Liz Truss and Rishi Sunak’s identities by the UK and Russian BBC News service through texts which are mostly comparable and partly parallel. The study uses im/politeness theory to analyse two pairs of English-Russian multimodal articles on Liz Truss’ becoming the new Prime Minister and her resignation and one pair of English-Russian articles on Rishi Sunak, becoming the new Prime Mini-ster. A multimodal analysis shows that the Russian BBC threatens Truss’ positive face, even at the time when she was given the mandate by the Conservative Party to become the new PM, which is not the case with the UK text. By contrast, Rishi Sunak is not openly in the centre of negative comments by the Russian news. Α questionnaire addressing bilingual or trilingual respondents mostly confir¬med the analysis results. The significance of the research lies in that news institutions disseminate an intended ideological attitude which significantly affects perception of the news by audiences.
