Description
Cultural translation in the digital environment: Theory, research and practice
Francesco Sinigaglia
UNIVERSITY OF BARI ALDO MORO
The project Cultural translation in the digital environment: Theory, research and practice, focuses on the translation of the cultural and artistic heritage of Apulia. The goal is to make it easily available in the digital environment to anyone interested in cultural tourism, according to an approach to the communicative act intended as a sociocultural tool. In this way, the translation is considered an act of re-contextualization across cultures. The theoretical framework of this study draws on Juliane House's theory of intercultural communication, which in turn draws on Malinowski's notion of functional equivalence, where the cognitive reference to the situational context envelops completely the text. In my presentation I will outline the theoretical framework of my research project, the main goals, and the methodology.
